Business-to-Business

This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.

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2018 SILVER

Business Liber

Brand: Telekom
Client: Telekom Romania
Agency: Leo Burnett Group/ Publicis One Romania

2018 SILVER

Watson Gets to Work

IBM needed its star product (artificially intelligent “IBM Watson”) to be seen, not as a curiosity for the future, but as the must-have tool for business today. The ‘Watson at Work’ campaign used a drumbeat of content to show Watson in his proper context: already hard at work, among real businesses, delivering real results. Prospects were converted from the “maybe later” crowd into “adopt today” zealots 6.5x faster than forecast.

Brand: IBM
Client: IBM
Agency: Ogilvy