Business-to-Business

This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.

2022 GOLD

The Connected Island

To prove the power of Three’s connectivity, we brought Three Business' innovative network and technology to the remote island of Arranmore and reversed over 150 years of emigration. The campaign repositioned Three into a strong partner for businesses in Ireland and was a real-life demonstration of Three’s brand purpose to ‘help life mean more through connecting’. Using Three’s unrivalled capacity to go ‘above and beyond’ for their customers, "The Connected Island" demonstrated how Three Business had the network power and expertise to re-connect and transform even the most remote challenge.

Brand: Three Ireland
Client: Three Ireland
Agency: Boys & Girls
Language: English

2022 SILVER

The Undie Army

Pharmacist, India’s de-facto doctors, doubted the wearability of Adult Diapers for active people. Our hack – Create an outlandish visual act that demonstrates extreme wearability to the cynical pharmacist! Our hack - ‘The Undie Army’! The army didn’t just capture the chemist’s undivided attention but also drove conviction. While such acts are known to deliver small spurts in sales, ‘The Undie Army’ did more than just that, it changed the perception of a product forever; Result - Double-digit growth in the number of dealers and triple-digit in sales!

Brand: Friends Adult Diapers
Client: Nobel Hygiene
Agency: The Womb Communications
Language: English

2021 SILVER

More Freedom In Job-Hunting Hair

A JOINT STATEMENT TO FREE JOB-HUNTING HAIR IN THE NEW ERA. With the power of cultural conversations, Pantene liberates job-hunters who were forced to conform to hair rules in Japan. The brand led the Joint Statement to free job-hunting hair with 139 major companies and organizations, including the Ministry of Economy, Trade and Industry. This activation was featured on 166 media platforms, earning 1.2 billion impressions and 2.3 million social engagements. But most importantly, we observed that many job-hunters embraced the freedom to express themselves through hair and were accepted by the companies.

Brand: PANTENE
Client: Procter & Gamble
Agency: Grey Tokyo
Language: English

FINALISTS

Grab We Hear You: Reshaping Grab's B2B Programs

Chevrolet EMPRENDIENDO SOBRE RUEDAS CON N400 DE CHEVROLET

Mastercard Gastronomy Col, PE y EC