Data-Driven
Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.
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2022 BRONZE
L'Eggo WITH Eggo
COVID brought in new category and Eggo buyers, taking our penetration to its highest. Our 2021 challenge? Keep those newly acquired families. With morning chaos reaching new heights on lockdown, data showed parents needed real help. We repositioned Eggo to L’Eggo WITH Eggo and created a first-of-its-kind, data-led platform, the L’Eggometer. Fed by Google and Twitter data, the L’Eggometer created a weekly index of parent pressure. Relevant social content was created and deployed, restoring breakfast harmony in real-time. Eggo not only retained households but grew +0.6pp, while the category declined.
Brand:
Eggo
Client:
Kellogg's
Agency:
Starcom
Language:
English
2021 GLOBAL GRAND CONTENDER
Every Step Counts
With individual savings low and personal debt on the rise, people in the UAE struggle with their financial health. But physical health is also a struggle, with obesity rates being at an all-time high. So, combining health with wealth, Emirates NBD created an innovative media channel and initiative for people to improve their financial and physical health. Live experiences amplified the initiative and generated participation. We did something that no bank in the Middle East had done before and it resulted in more customers, with 36,000 people as active users.
Brand:
Emirates NBD
Client:
Emirates NBD
Agency:
FP7 McCann Dubai
Language:
English
2020 SILVER
Zak. Banking braucht nur noch ein Smartphone.
Die Bank Cler lanciert mit Zak das erste echte Mobile Banking der Schweiz. Ein herausforderndes Unterfangen für eine junge Bank, denn Schweizer Bankkunden sind äusserst wechselfaul. Die neuartige Herangehensweise integriert alle Stakeholder und richtet sie auf die effiziente Vermarktung aus. So entsteht eine fortlaufend optimierte und laufend effizienter werdende Kampagne, die Erfolg bringt. Zak hat weniger als zwei Jahre nach Lancierung bereits über 30'000 Kunden und übertrifft die Ziele damit klar.
Brand:
Bank Cler Zak
Client:
Bank Cler AG
Agency:
Heimat Zürich GmbH
Language:
German
FINALISTS
MEDIAS NOCHES BIMBO Y BIMBOLLOS BIMBO
LA GRAN GUÍA DE JOCHOS Y HAMBURGUESAS
Nosotras Intimawear
Nosotras Intimawear: Una Revolución Sostenible y Empática en el E-commerce
Inca Kola
La teoría de la retornabilidad de “Albert E”.
