Data-Driven
Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.
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PROGRAM
2019 BRONZE
Reactine Pollen Alerts Integrated Campaign
Reactine had #1 market share, but was under significant threat from aggressive competitors and new players entering the category. To fend off rivals and drive advantage, Reactine saw opportunity to better meet the needs of allergy sufferers by offering relief and utility in moments when it counted most. Reactine launched a multi-platform, data-driven Pollen Alerts Program that anticipated sufferers' needs and delivered real-time, dynamic, customized allergy messaging in high-receptivity environments. The program was phenomenal success, driving increased brand interest, strengthening Reactine’s #1 share position and widening the gap vs. competitors.
Brand:
Reactine
Client:
Johnson & Johnson Inc.
Agency:
UM Canada
2019 BRONZE
Lo que deseas, a un clic
El análisis de la data (cliente y nuestra) y la consecuente estrategia de programática, nos permitió generar miles de mensajes diferentes, personalizados en base a los intereses de los clientes, que llegaban en el momento exacto de necesidad. Con más de 4,000 formularios completados en línea, alcanzamos y superamos los objetivos asignado. Nuestra mejor campaña de préstamos a la fecha.
Brand:
Banco Popular Dominicano
Client:
Banco Popular Dominicano
Agency:
Pagés BBDO
2019 BRONZE
Let “Taste Data” Automate Your Next Nespresso
We invented a “Taste Data Algorithm” which incorporated coffee behavioral insights, in a way that breakthrough general SEM & Display strategy.
“Taste Data Algorithm” ingested new data streams that reflect influencing factors to purchase of Nespresso. These data streams include CRM data, online & offline purchase history (i.e. coffee flavor ), life interests and device signals. Thus, we could customize Ads to each user, including purchase habits, coffee habits, & location of purchase. This allowed us an O-2-O ROI optimization against sales at e-shop and physical store.
Brand:
Nespresso Hong Kong
Client:
nespresso hong kong
Agency:
Mindshare Hong Kong Limited - Neo
FINALISTS
Jacobs
New rules of the SMM game from Jacobs or how to have a dynamic conversation with your audience
IBM
IBM Live Leads
Kings Island
Using Data to Make the Park Personal
