Data-Driven
Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.
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2019 GOLD
Deja De Ser Un Uga-Uga
Uno de los fines del marketing relacional es generar relaciones rentables con los clientes actuales de una compañía. Esta es la historia de cómo en 2018, el BBVA logró convertirse en el banco con más clientes digitales del país. Para el BBVA un cliente con menor probabilidad de fuga y un canal de venta más directo y eficiente (lo que convierte a los clientes digitales, en clientes 42% más rentables que los clientes“análogos”).
Brand:
Deja de ser un Uga-Uga
Client:
bbva
Agency:
DDB Colombia
Language:
Spanish
2019 GOLD
Anticipating Hungry Moments
To drive McDelivery orders this World Cup season, McDonald’s, OMD Hong Kong and Google have come together to reach excited football fans when they are most hungry. Through the market-first application of Google’s Real-Time Trigger with a Data Management Platform (DMP), McDonald’s can anticipate the “hungry moments” during matches ahead of the competition and entice fans with their favourite menu items.
Brand:
McDonald's (McDelivery)
Client:
McDonald's Hong Kong
Agency:
OMD (Hong Kong)
Language:
English
FINALISTS
U.S. Census Bureau
Bringing the U.S. together for our future
Biofreeze
Pain Is Coming
Marzetti Veggie Dips
Scoring an Invite to the Big Game Party Table
