Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.



Deja De Ser Un Uga-Uga

Uno de los fines del marketing relacional es generar relaciones rentables con los clientes actuales de una compañía. Esta es la historia de cómo en 2018, el BBVA logró convertirse en el banco con más clientes digitales del país. Para el BBVA un cliente con menor probabilidad de fuga y un canal de venta más directo y eficiente (lo que convierte a los clientes digitales, en clientes 42% más rentables que los clientes“análogos”).

Brand: Deja de ser un Uga-Uga
Client: bbva
Agency: DDB Colombia
Language: Spanish

Anticipating Hungry Moments

To drive McDelivery orders this World Cup season, McDonald’s, OMD Hong Kong and Google have come together to reach excited football fans when they are most hungry. Through the market-first application of Google’s Real-Time Trigger with a Data Management Platform (DMP), McDonald’s can anticipate the “hungry moments” during matches ahead of the competition and entice fans with their favourite menu items.

Brand: McDonald's (McDelivery)
Client: McDonald's Hong Kong
Agency: OMD (Hong Kong)
Language: English

Every Step Counts

Brand: Emirates NBD
Client: Emirates NBD
Agency: FP7 McCann Dubai
Language: English

2021_me_2021_e-6520-438_hero_1 U.S. Census Bureau Bringing the U.S. together for our future
2021_me_2021_e-6926-241_hero_1 Biofreeze Pain Is Coming
2020_me_2020_e-4682-194_hero_1 Marzetti Veggie Dips Scoring an Invite to the Big Game Party Table

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