Data-Driven
Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.
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PROGRAM
2019 BRONZE
PSYCHIC SARAH TV series targeted pre-rolls
The digital campaign to promote series “Psychic Sarah” was based on the most topical consumers' insight – to search all the necessary information in online search engines. That's why our targeted communication, which catered for the users' real inquiries, resonated so well with our TA.
Brand:
TNT BROADCASTING NETWORK
Client:
TNT Broadcasting Network
Agency:
2019 BRONZE
Allergy tracker - pollen forecast based on AI
What to do if you are a brand-challenger in supercompetitive category of anti-allergy remedies, just entered the market with opportunity to communicate in media? Act outside the box, use modern technology and create value for the consumer - this is recipe for success! Flixonase did that after transition from Rx to OTC. In the first year of media support, brand created a unique service: allergy forecast based on big data and artificial intelligence. The service enabled consumers to know in advance about allergies to come, and allowed the brand to declare itself and take strong position in the market!
Brand:
Flixonase
Client:
GSK Consumer Healthcare Russia
Agency:
MediaCom
2019 BRONZE
Liberating A Legacy Pancake Brand Beyond Breakfast
In 2018, IHOP seized the power of data to solve media’s greatest mystery. We reversed IHOP’s declining conversions by introducing four paths for growth. We translated these into communications missions and crafted high-value audiences for each. We then pushed further where most would have stopped; we leveraged our data stack to supercharge optimization with granular insights garnered via a one-of-a-kind closed-loop attribution model.
Brand:
IHOP
Client:
IHOP
Agency:
Initiative
FINALISTS
Jacobs
New rules of the SMM game from Jacobs or how to have a dynamic conversation with your audience
IBM
IBM Live Leads
Kings Island
Using Data to Make the Park Personal
