Data-Driven

Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.

2018 GOLD

Moving from 6 to 3: How Mitsubishi is having the time of its life

This is a story of honesty, focus and injecting some genuine feeling back into the Mitsubishi brand. It started with getting out of the car business and reclaiming Mitsubishi's expertise as an affordable and reliable SUV company. ‘Built For The Time Of Your Life’ drove the new master-brand positioning and triggered new product relevance, dramatically reversing declining consideration. It proves that when a brand finds its confidence again you just need to hit the accelerator.

Brand: Mitsubishi Motors
Client: Mitsubishi Motors
Agency: Richards Rose

2018 SILVER

Aveeno’s Data Driven Masterbrand

Aveeno’s campaign objective was to deepen relevance with consumers and retailers, loyalizing existing buyers and growing their lifetime value by converting them to purchase Aveeno across multiple skincare categories. Leveraging shopper data, smart targeting and addressable creative within programmatic digital, we executed a campaign driving personalized cross product line promotions to consumers in relevant way. The campaign reached more than 10MM households, driving lifts in ad awareness, purchase intent, brand favorability and ultimately delivering a +7% sales increase.

Brand: Aveeno
Client: Johnson & Johnson
Agency: J3

2018 SILVER

Suscribite a tu Pasión

Nuestro objetivo era lanzar un nuevo producto y convencer a los argentinos que paguen por algo que hacía nuevo años consumen de forma gratuita.Trabajamos para identificar a los potenciales nuevos suscriptores, donde se encuentran y como se relacionan con su pasión: el fútbol y sus clubes.Creamos un concepto dinámico que permitía adaptarse a todos los contextos donde el fanático consume fútbol, a través de una comunicación personalizada.Superamos nuestro KPI de suscriptores en un 133%. 

Brand: Pack Fútbol HD
Client: Turner
Agency: Initiative

FINALISTS

Jacobs New rules of the SMM game from Jacobs or how to have a dynamic conversation with your audience

IBM IBM Live Leads

Kings Island Using Data to Make the Park Personal