Data-Driven
Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.
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PROGRAM
2019 SILVER
How not worrying about data took Telstra Pre-Paid from decline to growth
This is the story about Telstra taking on its competitors on their turf and winning.
By tapping into young Australians’ latent anxiety around data in an entertaining way, Telstra was able to connect with this fickle audience, resulting in its most successful pre-paid campaign on record. The digitally-led campaign stemmed the long-term decline and even put Telstra Pre-Paid back into growth.
All this, despite a significant price premium in a commoditised category, an audience that saw Telstra as a brand for their parents, and a string of national network outages.
Brand:
Telstra
Client:
Telstra
Agency:
The Monkeys
Language:
English
2019 SILVER
2019 SILVER
How reviving its original purpose reversed 8 years of decline for NRMA Insurance
When it comes to reviving your brand, its original purpose can be easily overlooked. This is an important reminder that sometimes it’s best to go back to your roots, and that exceptional value can be unlocked by reinterpreting what made your brand great to begin with.
By embodying Australia’s national spirit of ‘Help’, NRMA Insurance reversed 8-years of declining customer numbers and reached customers for the first time since April 2014, despite a growing price premium.
Brand:
NRMA Insurance
Client:
IAG
Agency:
The Monkeys
Language:
English
FINALISTS
U.S. Census Bureau
Bringing the U.S. together for our future
Biofreeze
Pain Is Coming
Marzetti Veggie Dips
Scoring an Invite to the Big Game Party Table
