Leisure & Lifestyle
Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
Stopover Buddy has been the most successful global campaign to date for Icelandair, undoubtedly achieved through a strong content rich strategy. With a share of voice of less than 1% against big spending competitors, Buddies delivered 1014 pieces of earned coverage estimated to be worth over £252 million in media value. The campaign increased Stopover bookings by a record 42%, creating incremental value for the business and achieving record recommendation levels of over 90%.
Agency: The Brooklyn Brothers
There were no similar products in Ukraine before the launch of "KinoMama" sessions! We were able to create a new product and to find an unfilled niche not only in the growing film market, but also in the whole entertainment field. Our discovered audience - digital moms - allowed solving business problems. Without any investments in PR, we received a large number of positive reviews in the national media. We created a product: unique and in-demand for our market.
Brand: Planeta Kino
Client: Planeta Kino
The Swedish Number
The Swedish Tourist Association has invested in Swedish countryside for 130 years. By 2015 they were on the brink of collapse - memberships had plummeted by 20%. The Swedish Number was a phone number anyone in the world could call and anyone in Sweden could answer. It enabled Swedes to share stories about their country, making them rediscover it themselves. With £0 media investment the Swedish Number was one of the most talked about campaigns of 2016, generating PR value of $146,621,169, and achieving a 5 year ROMI of 6912%.
Brand: Swedish Tourist Association
Client: Swedish Tourist Association