Leisure & Lifestyle

Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.



Belgium. Uniquely Phenomenal

Belgium.Uniquely Phenomenal is a multi-channel campaign which played off Belgians’ uniquely quirky attitude of Belgitude. The light-hearted campaign gave tourists in eight targeted European markets strong reasons to visit the country in an engaging way. This campaign played a highly effective role in growing visits from 8 target markets to Belgium by 8% in 2017 after a disastrous 9.2% decline in 2016.
The campaign reached 171m potential visitors online, in social media, through PR and OOH and delivered an ROMI of €23,84 for every €1 spent.

Brand: Belgium
Client: FPS Chancellery of the Prime Minister
Agency: Ogilvy & Social.Lab Belgium
Language: English

Classico Om-Psg

Brand: Canal +
Client: Canal +
Agency: Havas Media France
Language: French

The Mud Soldier

‘Flanders Fields 14-18’ is a destination program established by the Flemish tourism authority Visit Flanders. Commemorating the First World War, it was designed to attract visitors from European and selected overseas markets to WWI battlefields, cemeteries, memorials and museums in the Belgian region of West Flanders.
For the year 2017, the challenge was to grow again and try to reach the average target goal of 500,000 unique visitors per year set at the start of the programme.

Brand: Flanders Fields
Client: Toerisme Vlaanderen
Agency: Ogilvy & Social.Lab Belgium
Language: English

2019_ca_2019_e-178-465_hero_1 Go RVing Bring Back Wildhood
Blog_image ouigo Ouigo let"s go !
Blog_image Olympique de Marseille Om à la folie

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