Leisure & Lifestyle
Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
You never know someone until you dance with them
"“You never know someone until you dance with them"" is the story of a rescue. Just Dance, the most popular dancing video game, once faced a terrible market turnaround and had to reinvent its way of communicating to survive. The Objective: convince older and more demanding new generation console players (Playstation4), that a dancing game to be shared among friends can have an interest that goes beyond a mere game: it helps to know others better. The result: double-digit sales growth on “new gen” consoles in the main European countries."
Brand: JUST DANCE
Agency: CLM BBDO