Commerce & Shopper: Single-Retailer Program- Mass Merchants
For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail mass merchant chain.
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PROGRAM
2016 BRONZE
2016 BRONZE
Fight Hunger. Spark Change.
In 2015, Walmart launched its Fight Hunger. Spark Change. initiative to create a more customer-centric hunger donation program. This new approach created a genuine 3-way partnership between the retailer, its brand partners and its customers to make a huge local impact on the fight against hunger. This highly collaborative, socially supported omnichannel initiative made it so easy for Walmarts Millennial target to participate that it blew past its initial goals, securing 78.8M meals and resulting in Feeding Americas largest campaign to date.
Brand:
Walmart
Client:
Walmart
Agency:
Saatchi & Saatchi
Language:
English
2015 GOLD
Coca-Cola Share It Forward
In the summer of 2014, two of the worlds most inclusive brands, Walmart and Coca-Cola, teamed up to inspire shoppers to share over a million icy cold Cokes to get the happiness started and then Share it Forward, thus connecting retailer, shopper and brand for something powerful. The Walmart Exclusive Share it Forward Event succeeded with an unprecedented commitment to execution excellence. The millennial targeted, socially supported plan surpassed expectations, resulting in distributing 1.2MM icy-cold coke and drive double digit lifts on 20oz months following.
Brand:
Coca-Cola
Client:
Coca-Cola
Agency:
Shopper Events
Language:
English
FINALISTS
Unilever Beauty & Personal Care Portfolio
Target Gender Inclusive
Coca-Cola
A Taste of Space – Coca-Cola Creations Starlight
Secret
Secret #Watchme
