Commerce & Shopper: Single-Retailer Program- Mass Merchants

For campaigns that ran with a tailored, retailer-specific idea and excecuted that idea at a single retail mass merchant chain.



Febreze Fall and Holiday Innovation Plan

During the holidays, shoppers used seasonal scents to finish off their dcor. But they were going to specialty stores for those scents. Our task was to disrupt women as they shopped and showcase the Febreze scents available at Walmart. Our fall and holiday retailtainment pallets revolutionized the way air care was displayed. A pumpkin-shaped pallet and a life-size Christmas tree brought an unexpected seasonal scent experience to the store. We reversed a declining brand and category, producing $124 million in sales and a 34.9% Febreze share for Walmart

Brand: Febreze
Client: Procter & Gamble
Agency: Saatchi & Saatchi X
Language: English

Follow Lolo Run

For Family Dollar to win the P&G/Olympics game, it needed more of an emotional message to connect with their shopper. And a differentiating message to stand out from their competition down the street. And Family Dollar shopper (and Olympic hurdler), Lolo Jones knows a lot about life's hurdles. The Follow Lolo Run program shared her story building up to and during the games, reminding shoppers that Family Dollar and P&G offers the right tools and support to be a champion every day, while growing sales +9% beyond the previous year.

Brand: Procter & Gamble
Client: Procter & Gamble
Agency: Upshot
Language: English

The Art of Shopper Marketing: Purex's Shock and Awe at Walmart

In January 2011, we launched Purex Complete Crystals Softener at Walmart. The natural crystal-based fabric softener provided long lasting freshness, but it carried the highest price tag in the category. Through an integrated educational offensive, we drove awareness and trial for Purex Crystals among Walmart's price sensitive shoppers. From home to store to shelf, our campaign reached consumers along their entire path to purchase. The initiative disrupted auto-pilot shopping and generated new consumption dollars, which drove category growth for Walmart and sales for Purex.

Brand: Purex
Client: HENKEL
Agency: Zooka Creative
Language: English

2020_cse_2020_e-4815-542_hero_1 MillerCoors Pints and Plates Pizza Pairings at Walmart
2020_cse_2020_e-5075-769_hero_1 TRISCUIT Crackers TRISCUIT Wheat Story
2020_cse_2020_e-5254-756_hero_1 Kraft Heinz, General Mills and PepsiCo Publix’s “Recipe for Happiness”

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