Jednou vetou…
Aká je bežná mylná predstava o efektívnosti marketingu?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
Aký je jeden zvyk, ktorý by si dnešní marketéri mali osvojiť, aby zvýšili efektivitu?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
Aká je kľúčová lekcia o efektívnosti marketingu, ktorú ste sa naučili zo skúseností?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 MENA Effie Awards súťaž.
