V enem stavku…
Kakšna je pogosta napačna predstava o učinkovitosti trženja?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
Katero navado bi morali današnji tržniki sprejeti, da bi povečali učinkovitost?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
Katera je ključna lekcija o učinkovitosti trženja, ki ste se je naučili iz izkušenj?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 Nagrade MENA Effie tekmovanje.
