Business-to-Business

A New Legacy Begins

This is not your father's Microsoft. That Microsoft didn't have to fight for market share because it invented the market. But within the Enterprise Cloud category, Microsoft had to earn its credibility against competitors who were born in the cloud. Microsoft's legacy was no longer an advantage. They had to build a new legacy and connect with modern CEOs building their own. So we cut through the category B.S with a docu-style campaign that drove a 13% uplift in leadership perception among Business Decision Makers.

Brand: Microsoft
Client: Microsoft
Agency: McCann New York
Language: English

Had ik dàt geweten.

Brand: SD Worx
Client: SD Worx
Agency: BBDO Belgium
Language: English

Milk Cover's Real Controller- Nestlé's B2B Brand Marketing

Brand: Nestlé Professional
Client: Nestle China
Agency: MTDP
Language: Mandarin