Beverages - Alcohol
Beer, champagne, liquor, wine, wine coolers, etc.
Dziki Sad - flavors of the orchard
The aim of the campaign was to strengthen the position of the Dziki Sad brand in the flavoured beers category and to reduce the distance to the leader of the category. Thanks to the unique communication, based on the authenticity of the orchard, the orchard family and the craftsmanship of the facility manufacturing Dziki Sad, we have achieved spectacular image results, 297% sales dynamics, and our launch of the flavour variant - Dziki Sad Śliwka (plum) - has left a new variant of the category leader behind.
Brand: Dziki Sad
Client: Grupa zywiec
Innovator for traditionalists
In period of market decline and reduction of produced volume on Amur brewery in Far East Region company develops new concept of Zhigulevskoe 1978. This project is developed to become game changer not only in category of generic Zhigulevskoe brand, but in entire regional beer industry. The key product feature, it is brewed in compliance with Soviet GOST by 1978. The product designed in modern way but with usage of genuine Zhigulevskoe curves/ Product becomes available in all popular pack types (PET , Bottle, Can) and received breathtaking communication Real Light.
Brand: Zhigulevskoe 1978
Client: Heineken Russia LLC
Agency: Sons and Partners