Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.

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Campañas Especiales 2017


Brand: Cerveza Patricia
Client: Fábricas Nacionales de Cerveza
Agency: Punto Ogilvy & Mather
Language: Spanish

A 1ª final orquestrada da história

No ano que nosso maior concorrente era patrocinador da Copa do Mundo, criamos uma ação impactante e engajadora o suficiente, para conseguir gerar conversa e estocar o consumidor no momento pré-copa. Convocamos 35 músicos e dois maestros que, para cada lance da partida improvisaram uma trilha sonora diferente ao vivo dentro de uma festa. Assim os presentes no evento se transformaram em influenciadores, compartilhando o drama com o Brasil todo, alcançando mais de 38 milhões de impactos orgânicos.


Brand: Heineken
Client: Heineken
Agency: Publicis
Language: Portuguese

Fighting Spirit Stories

Modelo has been successful by growing with core Hispanic consumers. However in 2016, we were approaching the end of that runway. To further grow, we needed to drive penetration with a new audience and not alienate our core Hispanic brand lovers. To do that, we identified a compelling, unifying and culturally relevant insight that grew the brand with new audiences while maintaining loyalty with Hispanic brand lovers. How? By proving that even in today’s divided America, it doesn’t matter where you come from, it matters what you’re made of.


Brand: Modelo
Client: Constellation Brands
Agency: Ogilvy
Language: English

2020_us_2020_e-4658-847_hero_1 Corona Extra Connecting Millennials with the Corona Beach on Gameday
2019_rs_2019_e-230-812_hero_1 Zaječarsko pšenično Pšenično je Zaječarsko
2019_sg_2019_05_hero_1 Martell NCF The Curious Crew
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