Laai volledige 2013 Effie-wennerslys af
New York (May 23, 2013) – The 2013 Global Effie Award winners were announced as part of the North America Effie Awards Gala in New York. Since 1968, Effie Worldwide has honored marketing ideas that work. Global Effie Awards recognize effective single brand ideas running across at least four countries in two or more regions worldwide. The five regions are defined as: Africa & the Middle East; Asia Pacific; Europe; Latin America & the Caribbean (includes Mexico); North America (U.S. & Canada).
Die wenners van die 2013 Global Effie-toekenning is:
Grey Worldwide and Procter & Gamble won a Silver Global Effie Award for “Febreze Global Azerbaijani Olympics Campaign” (with contributing agencies POSSIBLE and MSL New York). Om 'n veldtog te skep wat sal uitstaan onder al die ander Olimpiese advertensies, het Febreze besluit om 'n unieke borgskap van die Azerbeidjanse Stoeispan te smee om aan mammas te demonstreer hoe Febreze selfs die moeilikste sportreuke kan aanneem.
Wieden+Kennedy and Nike won a Bronze Global Effie Award for “My Time Is Now” (with contributing agencies Mindshare and AKQA). The work redefined what a football campaign could be, protected the brand's position in key global markets and drove double-digit growth for the category.
StrawberryFrog and Jim Beam won a Bronze Global Effie Award for “Devil’s Cut Global Campaign” (with partner agency The Works and contributing agency Jung von Matt). Deur 'n multi-kanaal wêreldwye veldtog was die bekendstelling 'n groot kommersiële sukses, wat volumeverkope met meer as 50% oorskry het.
"The Jury for the Global Effie was looking for strong connections between the opportunity identified, precise communications objectives, interesting insights, a smart idea and proven results that tied directly back to the communications activity in each market. Couple those with the requirement of running in at least four markets around the world and the degree of difficulty gets very high," said Greg Andersen, Board Member of Effie Worldwide and moderator of Global Effie judging. "The Jury felt Febreze, Nike Football and Jim Beam Devil's Cut all exhibited strong elements that delivered cases of world-class marketing effectiveness."
By die Noord-Amerikaanse Effie-toekenningsgala het die ranglys van die 2013 Noord-Amerika Effie-effektiwiteitsindeks, geskep in vennootskap met WARC, is onthul.
Die oorblywende internasionale en streeks Effie-effektiwiteitsindeks-ranglys sal in Junie in Cannes aangekondig word en sal vertoon word op www.effieindex.com. 'n Lys van wenners vir die Noord-Amerikaanse Effie-toekennings kan gevind word op www.effie.org.
Oor Effie Wêreldwyd
Effie Wêreldwyd staan vir doeltreffendheid in bemarkingskommunikasie, die kollig op bemarkingsidees wat werk en moedig deurdagte dialoog aan oor die drywers van bemarkingseffektiwiteit. Die Effie-netwerk werk saam met van die topnavorsings- en media-organisasies wêreldwyd om sy gehoor relevante en eersteklas insigte oor effektiewe bemarkingstrategie te bring.
Die Effie-toekennings are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Volg @effieawards op Twitter vir opdaterings oor Effie-inligting, programme en nuus.
Die Effie-effektiwiteitsindeks identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.
##