Last ned komplett 2013 Effie-vinnerliste
New York (May 23, 2013) – The 2013 Global Effie Award winners were announced as part of the North America Effie Awards Gala in New York. Since 1968, Effie Worldwide has honored marketing ideas that work. Global Effie Awards recognize effective single brand ideas running across at least four countries in two or more regions worldwide. The five regions are defined as: Africa & the Middle East; Asia Pacific; Europe; Latin America & the Caribbean (includes Mexico); North America (U.S. & Canada).
Vinnerne av Global Effie Award 2013 er:
Grey Worldwide and Procter & Gamble won a Silver Global Effie Award for “Febreze Global Azerbaijani Olympics Campaign” (with contributing agencies POSSIBLE and MSL New York). For å lage en kampanje som skulle skille seg ut blant all annen OL-reklame, bestemte Febreze seg for å stifte en unik sponsing av det aserbajdsjanske brytelaget for å demonstrere for mødre hvordan Febreze kan ta på seg selv de tøffeste sportsluktene.
Wieden+Kennedy and Nike won a Bronze Global Effie Award for “My Time Is Now” (with contributing agencies Mindshare and AKQA). The work redefined what a football campaign could be, protected the brand's position in key global markets and drove double-digit growth for the category.
StrawberryFrog and Jim Beam won a Bronze Global Effie Award for “Devil’s Cut Global Campaign” (with partner agency The Works and contributing agency Jung von Matt). Gjennom en flerkanals global kampanje ble lanseringen en stor kommersiell suksess, og oversteg volumsalget med over 50%.
"The Jury for the Global Effie was looking for strong connections between the opportunity identified, precise communications objectives, interesting insights, a smart idea and proven results that tied directly back to the communications activity in each market. Couple those with the requirement of running in at least four markets around the world and the degree of difficulty gets very high," said Greg Andersen, Board Member of Effie Worldwide and moderator of Global Effie judging. "The Jury felt Febreze, Nike Football and Jim Beam Devil's Cut all exhibited strong elements that delivered cases of world-class marketing effectiveness."
På North American Effie Awards Gala, rangeringen av 2013 Nord-Amerikas effie-effektivitetsindeks, opprettet i samarbeid med WARC, ble avslørt.
De gjenværende internasjonale og regionale Effie Effectiveness Index-rangeringene vil bli annonsert i juni i Cannes og vil bli vist på www.effieindex.com. En liste over vinnere av de nordamerikanske Effie Awards finner du på www.effie.org.
Om Effie Worldwide
Effie over hele verden står for effektivitet i markedskommunikasjon, setter søkelyset på markedsføringsideer som fungerer og oppmuntrer til gjennomtenkt dialog om driverne bak markedsføringseffektivitet. Effie-nettverket samarbeider med noen av de beste forsknings- og medieorganisasjonene over hele verden for å gi publikum relevant og førsteklasses innsikt i effektiv markedsføringsstrategi.
Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Følg @effieawards på Twitter for oppdateringer om Effie-informasjon, programmer og nyheter.
Effie-effektivitetsindeksen identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.
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