Baixe a lista completa de vencedores do Effie 2013
New York (May 23, 2013) – The 2013 Global Effie Award winners were announced as part of the North America Effie Awards Gala in New York. Since 1968, Effie Worldwide has honored marketing ideas that work. Global Effie Awards recognize effective single brand ideas running across at least four countries in two or more regions worldwide. The five regions are defined as: Africa & the Middle East; Asia Pacific; Europe; Latin America & the Caribbean (includes Mexico); North America (U.S. & Canada).
Os vencedores do Prêmio Global Effie de 2013 são:
Grey Worldwide and Procter & Gamble won a Silver Global Effie Award for “Febreze Global Azerbaijani Olympics Campaign” (with contributing agencies POSSIBLE and MSL New York). Para criar uma campanha que se destacasse entre todas as outras propagandas olímpicas, a Febreze decidiu criar um patrocínio exclusivo para a equipe de luta livre do Azerbaijão para demonstrar às mães como a Febreze pode enfrentar até os odores esportivos mais fortes.
Wieden+Kennedy and Nike won a Bronze Global Effie Award for “My Time Is Now” (with contributing agencies Mindshare and AKQA). The work redefined what a football campaign could be, protected the brand's position in key global markets and drove double-digit growth for the category.
StrawberryFrog and Jim Beam won a Bronze Global Effie Award for “Devil’s Cut Global Campaign” (with partner agency The Works and contributing agency Jung von Matt). Por meio de uma campanha global multicanal, o lançamento foi um grande sucesso comercial, superando o volume de vendas em mais de 50%.
"The Jury for the Global Effie was looking for strong connections between the opportunity identified, precise communications objectives, interesting insights, a smart idea and proven results that tied directly back to the communications activity in each market. Couple those with the requirement of running in at least four markets around the world and the degree of difficulty gets very high," said Greg Andersen, Board Member of Effie Worldwide and moderator of Global Effie judging. "The Jury felt Febreze, Nike Football and Jim Beam Devil's Cut all exhibited strong elements that delivered cases of world-class marketing effectiveness."
Na Gala dos Effie Awards da América do Norte, a classificação dos 2013 Índice de Eficácia Effie da América do Norte, criado em parceria com a WARC, foram revelados.
As classificações restantes do Índice de Eficácia Effie internacional e regional serão anunciadas em junho em Cannes e serão apresentadas no www.effieindex.com. Uma lista dos vencedores do North American Effie Awards pode ser encontrada em www.effie.org.
Sobre a Effie Worldwide
Effie em todo o mundo representa eficácia em comunicações de marketing, destacando ideias de marketing que funcionam e encorajando um diálogo ponderado sobre os impulsionadores da eficácia do marketing. A rede Effie trabalha com algumas das principais organizações de pesquisa e mídia do mundo para trazer ao seu público insights relevantes e de primeira classe sobre estratégias de marketing eficazes.
Os Prêmios Effie are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Siga @efgieawards no Twitter para atualizações sobre informações, programas e notícias da Effie.
Índice de Eficácia Effie identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.
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