Descargar la lista completa de ganadores de los premios Effie 2013
New York (May 23, 2013) – The 2013 Global Effie Award winners were announced as part of the North America Effie Awards Gala in New York. Since 1968, Effie Worldwide has honored marketing ideas that work. Global Effie Awards recognize effective single brand ideas running across at least four countries in two or more regions worldwide. The five regions are defined as: Africa & the Middle East; Asia Pacific; Europe; Latin America & the Caribbean (includes Mexico); North America (U.S. & Canada).
Los ganadores del Premio Global Effie 2013 son:
Grey Worldwide and Procter & Gamble won a Silver Global Effie Award for “Febreze Global Azerbaijani Olympics Campaign” (with contributing agencies POSSIBLE and MSL New York). Para crear una campaña que se destacara entre el resto de la publicidad olímpica, Febreze decidió forjar un patrocinio único del Equipo de Lucha de Azerbaiyán para demostrar a las mamás cómo Febreze puede enfrentar incluso los olores deportivos más fuertes.
Wieden+Kennedy and Nike won a Bronze Global Effie Award for “My Time Is Now” (with contributing agencies Mindshare and AKQA). The work redefined what a football campaign could be, protected the brand's position in key global markets and drove double-digit growth for the category.
StrawberryFrog and Jim Beam won a Bronze Global Effie Award for “Devil’s Cut Global Campaign” (with partner agency The Works and contributing agency (Jung de Matt). A través de una campaña global multicanal, el lanzamiento fue un gran éxito comercial, superando las ventas en volumen en más de 50%.
"The Jury for the Global Effie was looking for strong connections between the opportunity identified, precise communications objectives, interesting insights, a smart idea and proven results that tied directly back to the communications activity in each market. Couple those with the requirement of running in at least four markets around the world and the degree of difficulty gets very high," said Greg Andersen, Board Member of Effie Worldwide and moderator of Global Effie judging. "The Jury felt Febreze, Nike Football and Jim Beam Devil's Cut all exhibited strong elements that delivered cases of world-class marketing effectiveness."
En la Gala de los Premios Effie de América del Norte, las clasificaciones de los 2013 Índice de efectividad Effie de América del Norte, creado en colaboración con WARC.
Las clasificaciones restantes del Índice de Eficacia Effie internacionales y regionales se anunciarán en junio en Cannes y aparecerán en www.effieindex.com. Se puede encontrar una lista de ganadores de los Premios Effie de América del Norte en www.effie.org.
Acerca de Effie Worldwide
Effie en todo el mundo Effie es sinónimo de eficacia en las comunicaciones de marketing, destacando las ideas de marketing que funcionan y fomentando un diálogo reflexivo sobre los factores que impulsan la eficacia del marketing. La red Effie trabaja con algunas de las principales organizaciones de investigación y medios de comunicación del mundo para ofrecer a su audiencia información relevante y de primera clase sobre estrategias de marketing eficaces.
Los premios Effie are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Siga a @effieawards en Twitter para obtener actualizaciones sobre información, programas y noticias de Effie.
El índice de eficacia de Effie identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.
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