Lawrlwythwch Rhestr gyflawn o Enillwyr Effie 2013
New York (May 23, 2013) – The 2013 Global Effie Award winners were announced as part of the North America Effie Awards Gala in New York. Since 1968, Effie Worldwide has honored marketing ideas that work. Global Effie Awards recognize effective single brand ideas running across at least four countries in two or more regions worldwide. The five regions are defined as: Africa & the Middle East; Asia Pacific; Europe; Latin America & the Caribbean (includes Mexico); North America (U.S. & Canada).
Enillwyr Gwobr Effie Fyd-eang 2013 yw:
Grey Worldwide and Procter & Gamble won a Silver Global Effie Award for “Febreze Global Azerbaijani Olympics Campaign” (with contributing agencies POSSIBLE and MSL New York). Er mwyn creu ymgyrch a fyddai'n sefyll allan ymhlith yr holl hysbysebion Olympaidd eraill, penderfynodd Febreze greu nawdd unigryw i Dîm Reslo Azerbaijani i ddangos i famau sut y gall Febreze gymryd hyd yn oed yr arogleuon chwaraeon caletaf.
Wieden+Kennedy and Nike won a Bronze Global Effie Award for “My Time Is Now” (with contributing agencies Mindshare and AKQA). The work redefined what a football campaign could be, protected the brand's position in key global markets and drove double-digit growth for the category.
StrawberryFrog and Jim Beam won a Bronze Global Effie Award for “Devil’s Cut Global Campaign” (with partner agency The Works and contributing agency Jung von Matt). Trwy ymgyrch fyd-eang aml-sianel, roedd y lansiad yn llwyddiant masnachol gwych, gan ragori ar werthiant cyfaint o dros 50%.
"The Jury for the Global Effie was looking for strong connections between the opportunity identified, precise communications objectives, interesting insights, a smart idea and proven results that tied directly back to the communications activity in each market. Couple those with the requirement of running in at least four markets around the world and the degree of difficulty gets very high," said Greg Andersen, Board Member of Effie Worldwide and moderator of Global Effie judging. "The Jury felt Febreze, Nike Football and Jim Beam Devil's Cut all exhibited strong elements that delivered cases of world-class marketing effectiveness."
Yng Ngala Gwobrau Effie Gogledd America, mae safleoedd y 2013 Mynegai Effeithiolrwydd Effie Gogledd America, a grëwyd mewn partneriaeth â WARC, eu datgelu.
Bydd safleoedd rhyngwladol a rhanbarthol Mynegai Effeithiolrwydd Effie sy'n weddill yn cael eu cyhoeddi ym mis Mehefin yn Cannes a byddant yn cael sylw ar www.effieindex.com. Mae rhestr o enillwyr Gwobrau Effie Gogledd America i'w gweld ar www.effie.org.
Am Effie Worldwide
Effie ledled y byd yn sefyll am effeithiolrwydd mewn cyfathrebu marchnata, gan dynnu sylw at syniadau marchnata sy'n gweithio ac annog deialog ystyriol am yrwyr effeithiolrwydd marchnata. Mae rhwydwaith Effie yn gweithio gyda rhai o'r prif sefydliadau ymchwil a chyfryngau ledled y byd i ddod â mewnwelediadau perthnasol o'r radd flaenaf i'w gynulleidfa i strategaeth farchnata effeithiol.
Gwobrau Effie are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Dilynwch @effieawards ar Twitter am ddiweddariadau ar wybodaeth, rhaglenni a newyddion Effie.
Mynegai Effeithiolrwydd Effie identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.
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