I-download ang Kumpletong 2013 Effie Winners List
New York (May 23, 2013) – The 2013 Global Effie Award winners were announced as part of the North America Effie Awards Gala in New York. Since 1968, Effie Worldwide has honored marketing ideas that work. Global Effie Awards recognize effective single brand ideas running across at least four countries in two or more regions worldwide. The five regions are defined as: Africa & the Middle East; Asia Pacific; Europe; Latin America & the Caribbean (includes Mexico); North America (U.S. & Canada).
Ang mga nanalo ng 2013 Global Effie Award ay:
Grey Worldwide and Procter & Gamble won a Silver Global Effie Award for “Febreze Global Azerbaijani Olympics Campaign” (with contributing agencies POSSIBLE and MSL New York). Upang lumikha ng isang kampanya na magiging kapansin-pansin sa lahat ng iba pang advertising sa Olympic, nagpasya si Febreze na bumuo ng isang natatanging sponsorship ng Azerbaijani Wrestling Team upang ipakita sa mga nanay kung paano makakayanan ni Febreze ang kahit na ang pinakamatinding amoy ng sports.
Wieden+Kennedy and Nike won a Bronze Global Effie Award for “My Time Is Now” (with contributing agencies Mindshare and AKQA). The work redefined what a football campaign could be, protected the brand's position in key global markets and drove double-digit growth for the category.
StrawberryFrog and Jim Beam won a Bronze Global Effie Award for “Devil’s Cut Global Campaign” (with partner agency The Works and contributing agency Jung von Matt). Sa pamamagitan ng multi-channel na pandaigdigang kampanya, ang paglulunsad ay isang mahusay na komersyal na tagumpay, na lumampas sa dami ng benta ng higit sa 50%.
"The Jury for the Global Effie was looking for strong connections between the opportunity identified, precise communications objectives, interesting insights, a smart idea and proven results that tied directly back to the communications activity in each market. Couple those with the requirement of running in at least four markets around the world and the degree of difficulty gets very high," said Greg Andersen, Board Member of Effie Worldwide and moderator of Global Effie judging. "The Jury felt Febreze, Nike Football and Jim Beam Devil's Cut all exhibited strong elements that delivered cases of world-class marketing effectiveness."
Sa North American Effie Awards Gala, ang mga ranggo ng 2013 North America Effie Effectiveness Index, na nilikha sa pakikipagtulungan sa WARC, ay ipinahayag.
Ang natitirang pang-internasyonal at rehiyonal na Effie Effectiveness Index ranggo ay iaanunsyo sa Hunyo sa Cannes at itatampok sa www.effieindex.com. Ang isang listahan ng mga nanalo para sa North American Effie Awards ay matatagpuan sa www.effie.org.
Tungkol kay Effie Worldwide
Effie sa buong mundo ay kumakatawan sa pagiging epektibo sa mga komunikasyon sa marketing, pagtutok ng mga ideya sa marketing na gumagana at paghikayat ng maalalahanin na pag-uusap tungkol sa mga driver ng pagiging epektibo sa marketing. Nakikipagtulungan ang Effie network sa ilan sa mga nangungunang organisasyon ng pananaliksik at media sa buong mundo upang dalhin ang mga audience nito na may kaugnayan at mga first-class na insight sa epektibong diskarte sa marketing.
Ang Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Sundin ang @effieawards sa Twitter para sa mga update sa impormasyon, programa at balita ni Effie.
Ang Effie Effectiveness Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.
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