Laadige alla täielik 2013. aasta Effie võitjate nimekiri
New York (May 23, 2013) – The 2013 Global Effie Award winners were announced as part of the North America Effie Awards Gala in New York. Since 1968, Effie Worldwide has honored marketing ideas that work. Global Effie Awards recognize effective single brand ideas running across at least four countries in two or more regions worldwide. The five regions are defined as: Africa & the Middle East; Asia Pacific; Europe; Latin America & the Caribbean (includes Mexico); North America (U.S. & Canada).
2013. aasta ülemaailmse Effie auhinna võitjad on:
Grey Worldwide and Procter & Gamble won a Silver Global Effie Award for “Febreze Global Azerbaijani Olympics Campaign” (with contributing agencies POSSIBLE and MSL New York). Et luua kampaania, mis paistaks silma kõigi teiste olümpiareklaamide seas, otsustas Febreze luua ainulaadse sponsorluse Aserbaidžaani maadlusmeeskonnale, et näidata emadele, kuidas Febreze suudab kanda isegi kõige karmimaid spordilõhna.
Wieden+Kennedy and Nike won a Bronze Global Effie Award for “My Time Is Now” (with contributing agencies Mindshare and AKQA). The work redefined what a football campaign could be, protected the brand's position in key global markets and drove double-digit growth for the category.
StrawberryFrog and Jim Beam won a Bronze Global Effie Award for “Devil’s Cut Global Campaign” (with partner agency The Works and contributing agency Jung von Matt). Läbi mitme kanaliga ülemaailmse kampaania oli turuletoomine suur äriline edu, ületades müügimahtu enam kui 50% võrra.
"The Jury for the Global Effie was looking for strong connections between the opportunity identified, precise communications objectives, interesting insights, a smart idea and proven results that tied directly back to the communications activity in each market. Couple those with the requirement of running in at least four markets around the world and the degree of difficulty gets very high," said Greg Andersen, Board Member of Effie Worldwide and moderator of Global Effie judging. "The Jury felt Febreze, Nike Football and Jim Beam Devil's Cut all exhibited strong elements that delivered cases of world-class marketing effectiveness."
Põhja-Ameerika Effie Awards Galal edetabelid 2013 Põhja-Ameerika Effie tõhususe indeks, mis on loodud koostöös WARC-iga, avalikustati.
Ülejäänud rahvusvahelised ja piirkondlikud Effie tõhususe indeksi edetabelid avalikustatakse juunis Cannes'is ja neid tutvustatakse www.effieindex.com. Põhja-Ameerika Effie Awardsi võitjate nimekirja leiate aadressilt www.effie.org.
Teave Effie kohta kogu maailmas
Effie kogu maailmas tähistab turunduskommunikatsiooni tõhusust, tuues esile töötavaid turundusideid ja ergutades läbimõeldud dialoogi turunduse tõhususe mõjurite üle. Effie võrgustik teeb koostööd mõne maailma tipp-uurimis- ja meediaorganisatsiooniga, et tuua oma publikule asjakohane ja esmaklassiline ülevaade tõhusast turundusstrateegiast.
Effie auhinnad are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Jälgi @effieawards Twitteris, et saada värskendusi Effie teabe, programmide ja uudiste kohta.
Effie tõhususe indeks identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.
##