Download komplet 2013 Effie-vinderliste
New York (May 23, 2013) – The 2013 Global Effie Award winners were announced as part of the North America Effie Awards Gala in New York. Since 1968, Effie Worldwide has honored marketing ideas that work. Global Effie Awards recognize effective single brand ideas running across at least four countries in two or more regions worldwide. The five regions are defined as: Africa & the Middle East; Asia Pacific; Europe; Latin America & the Caribbean (includes Mexico); North America (U.S. & Canada).
Vinderne af Global Effie Award 2013 er:
Grey Worldwide and Procter & Gamble won a Silver Global Effie Award for “Febreze Global Azerbaijani Olympics Campaign” (with contributing agencies POSSIBLE and MSL New York). For at skabe en kampagne, der ville skille sig ud blandt al den anden olympiske reklame, besluttede Febreze at skabe et unikt sponsorat af det aserbajdsjanske brydehold for at demonstrere over for mødre, hvordan Febreze kan modstå selv de hårdeste sportslugte.
Wieden+Kennedy and Nike won a Bronze Global Effie Award for “My Time Is Now” (with contributing agencies Mindshare and AKQA). The work redefined what a football campaign could be, protected the brand's position in key global markets and drove double-digit growth for the category.
StrawberryFrog and Jim Beam won a Bronze Global Effie Award for “Devil’s Cut Global Campaign” (with partner agency The Works and contributing agency Jung von Matt). Gennem en multi-kanal global kampagne var lanceringen en stor kommerciel succes, der oversteg volumensalget med over 50%.
"The Jury for the Global Effie was looking for strong connections between the opportunity identified, precise communications objectives, interesting insights, a smart idea and proven results that tied directly back to the communications activity in each market. Couple those with the requirement of running in at least four markets around the world and the degree of difficulty gets very high," said Greg Andersen, Board Member of Effie Worldwide and moderator of Global Effie judging. "The Jury felt Febreze, Nike Football and Jim Beam Devil's Cut all exhibited strong elements that delivered cases of world-class marketing effectiveness."
Ved den nordamerikanske Effie Awards Gala blev ranglisten for 2013 Nordamerika Effie Effektivitetsindeks, skabt i samarbejde med WARC, blev afsløret.
De resterende internationale og regionale Effie Effectiveness Index-rangeringer vil blive annonceret i juni i Cannes og vil blive vist på www.effieindex.com. En liste over vindere af de nordamerikanske Effie Awards kan findes på www.effie.org.
Om Effie Worldwide
Effie i hele verden står for effektivitet i marketingkommunikation, sætter fokus på marketingideer, der virker, og opmuntrer til en tankevækkende dialog om driverne bag markedsføringseffektivitet. Effie-netværket arbejder med nogle af de bedste forsknings- og medieorganisationer verden over for at bringe sit publikum relevant og førsteklasses indsigt i effektiv marketingstrategi.
Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Følg @effieawards på Twitter for opdateringer om Effie-information, programmer og nyheder.
Effies effektivitetsindeks identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.
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