Preuzmite cijeli popis Effie pobjednika za 2013
New York (May 23, 2013) – The 2013 Global Effie Award winners were announced as part of the North America Effie Awards Gala in New York. Since 1968, Effie Worldwide has honored marketing ideas that work. Global Effie Awards recognize effective single brand ideas running across at least four countries in two or more regions worldwide. The five regions are defined as: Africa & the Middle East; Asia Pacific; Europe; Latin America & the Caribbean (includes Mexico); North America (U.S. & Canada).
Dobitnici Global Effie nagrade za 2013. su:
Grey Worldwide and Procter & Gamble won a Silver Global Effie Award for “Febreze Global Azerbaijani Olympics Campaign” (with contributing agencies POSSIBLE and MSL New York). Kako bi stvorio kampanju koja će se istaknuti među ostalim olimpijskim oglašavanjem, Febreze je odlučio stvoriti jedinstveno sponzorstvo azerbajdžanskog hrvačkog tima kako bi pokazao mamama kako Febreze može podnijeti čak i najteže sportske mirise.
Wieden+Kennedy and Nike won a Bronze Global Effie Award for “My Time Is Now” (with contributing agencies Mindshare and AKQA). The work redefined what a football campaign could be, protected the brand's position in key global markets and drove double-digit growth for the category.
StrawberryFrog and Jim Beam won a Bronze Global Effie Award for “Devil’s Cut Global Campaign” (with partner agency The Works and contributing agency Jung von Matt). Kroz višekanalnu globalnu kampanju, lansiranje je bilo veliki komercijalni uspjeh, premašivši količinsku prodaju za više od 50%.
"The Jury for the Global Effie was looking for strong connections between the opportunity identified, precise communications objectives, interesting insights, a smart idea and proven results that tied directly back to the communications activity in each market. Couple those with the requirement of running in at least four markets around the world and the degree of difficulty gets very high," said Greg Andersen, Board Member of Effie Worldwide and moderator of Global Effie judging. "The Jury felt Febreze, Nike Football and Jim Beam Devil's Cut all exhibited strong elements that delivered cases of world-class marketing effectiveness."
Na sjevernoameričkoj gala dodjeli nagrada Effie, rangiranje 2013 Sjevernoamerički Effie indeks učinkovitosti, stvoren u partnerstvu s WARC-om, otkriveni su.
Preostala međunarodna i regionalna rang lista Effie Effectiveness Index bit će objavljena u lipnju u Cannesu i bit će prikazana na www.effieindex.com. Popis pobjednika za sjevernoameričke Effie nagrade možete pronaći na www.effie.org.
O Effie Worldwide
Effie širom svijeta zalaže se za učinkovitost u marketinškim komunikacijama, ističući marketinške ideje koje funkcioniraju i potiču promišljeni dijalog o pokretačima marketinške učinkovitosti. Mreža Effie surađuje s nekim od vrhunskih istraživačkih i medijskih organizacija diljem svijeta kako bi svojoj publici pružila relevantne i prvorazredne uvide u učinkovitu marketinšku strategiju.
Nagrade Effie are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Pratite @effieawards na Twitteru za novosti o Effie informacijama, programima i novostima.
Effie indeks učinkovitosti identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.
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