Saleh Lzeik, Managing Director, Nurum

Em uma frase…

What kind of clients frustrate you the most? 

Clients who want something new, but don’t have the guts to try something new.  

Qual é o hábito que os profissionais de marketing de hoje devem adotar para aumentar a eficácia? 

Religiously read comments; they’re free focus groups with perfect action plans.  

Qual é um equívoco comum sobre a eficácia do marketing? 

A common misconception about marketing effectiveness is that it’s driven by creativity alone. 

Saleh Lzeik served on the jury for the 2024 Prêmios MENA Effie concorrência.