In One Sentence…
What kind of clients frustrate you the most?
Clients who want something new, but don’t have the guts to try something new.
What’s one habit today’s marketers should adopt to enhance effectiveness?
Religiously read comments; they’re free focus groups with perfect action plans.
What is a common misconception about marketing effectiveness?
A common misconception about marketing effectiveness is that it’s driven by creativity alone.
Saleh Lzeik served on the jury for the 2024 MENA Effie Awards competition.
