En una frase…
¿Cuál es un hábito que los profesionales del marketing de hoy deberían adoptar para mejorar la eficacia?
Adopt a learning mindset and keep exploring the many opportunities in technology- especially in AI.
What’s the biggest factor driving marketing effectiveness?
Laser focus on company strategy and commercial priorities, and develop quantifiable marketing KPIs to support them.
¿Cuál es una lección clave sobre la eficacia del marketing que ha aprendido de su experiencia?
Marketing effectiveness is not one person’s job, it’s everyone’s job. Marketing effectiveness relies on team collaboration: clear communication, mutual goals, sharing diverse perspectives, and commitment to a fully integrated approach.
Charlie Carrington served on the Jury for the 2024 Premios Effie del Reino Unido competencia.
