Charlie Carrington, SVP, Integrated Marketing & Communications UKI, Mastercard

한 문장으로…

오늘날 마케터가 효율성을 높이기 위해 도입해야 할 습관은 무엇일까요?
Adopt a learning mindset and keep exploring the many opportunities in technology- especially in AI.

What’s the biggest factor driving marketing effectiveness?
Laser focus on company strategy and commercial priorities, and develop quantifiable marketing KPIs to support them.

경험을 통해 얻은 마케팅 효과에 대한 중요한 교훈은 무엇입니까?
Marketing effectiveness is not one person’s job, it’s everyone’s job. Marketing effectiveness relies on team collaboration: clear communication, mutual goals, sharing diverse perspectives, and commitment to a fully integrated approach.

Charlie Carrington served on the Jury for the 2024 에피 어워드 영국 경쟁.