Dalam Satu Kalimat…
Bagaimana Anda mendefinisikan pemasaran yang efektif?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
Tren pemasaran apa yang membuat Anda bersemangat saat ini?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Bagaimana kreativitas mendorong efektivitas?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Apa hambatan terbesar terhadap efektivitas pemasaran?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Seperti apa Anda berharap pemasaran dalam lima tahun ke depan?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark hakim. Lihat lebih banyak fitur Dalam Satu Kalimat.
