في جملة واحدة…
كيف تعرف التسويق الفعال؟
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
ما هي اتجاهات التسويق التي تثير اهتمامك حاليًا؟
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
كيف يعمل الإبداع على تعزيز الفعالية؟
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
ما هو أكبر عائق أمام فعالية التسويق؟
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
ما هو الشكل الذي تتمنى أن يبدو عليه التسويق في السنوات الخمس المقبلة؟
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark يحكم على. شاهد المزيد من ميزات In One Sentence.
