En Unu Frazo...
Kiel vi difinas efikan merkatadon?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
Pri kiaj merkataj tendenco(j) vi ekscitas nun?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Kiel kreemo kondukas efikecon?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Kio estas la plej granda vojbaro al merkata efikeco?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Kiel vi esperas, ke merkatado aspektos en la venontaj kvin jaroj?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark juĝisto. Vidu pliajn funkciojn de En Unu Frazo.
