Effie Worldwide

product & services
categories

Thumb

Agricultural, Industrial & Building

All related products, materials, tools and services.
See winners and finalists showcase ►
Thumb

Automotive - Aftermarket

Gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, windshield wipers, enhancements, etc.
See winners and finalists showcase ►
Thumb

Automotive - Vehicles

Cars, trucks, motorcycles, both brand and model advertising.
See winners and finalists showcase ►
Thumb

Beauty

Products and services focused on beauty. Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.

(For personal care items, please see the Personal Care category.)
See winners and finalists showcase ►
Thumb

Beverages - Alcohol

Beer, champagne, liquor, wine, wine coolers, etc.
See winners and finalists showcase ►
Thumb

Beverages - Non-Alcohol

Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes bottled water, sparkling water, etc. (Energy drinks should be entered into the Energy/Nutrition Products & Services category.)
See winners and finalists showcase ►
Thumb

Culture & The Arts

Plays, museums, music organizations, concert series, cultural festivals, theater festivals.
See winners and finalists showcase ►
Thumb

Electronics

Audio and/or video devices such as TVs, radios, mobile devices, home entertainment (DVD/Blu-ray players), cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, laptops, tablets, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
See winners and finalists showcase ►
Thumb

Entertainment & Sports

Includes all forms of entertainment, e.g. video games, movies, programs (TV, online, radio), books, DVDs, games, toys, entertainment apps, etc.  Sporting events such as the Super Bowl, sports teams, etc.
See winners and finalists showcase ►
Thumb

Fashion

Brands of clothing, jewelry, handbags, accessories, eyewear, shoes, etc.
See winners and finalists showcase ►
Thumb

Finance

Financial products and services including: communications promoting overall image and capabilities of a financial institution; specific products or services including financial planning, retirement funds, investment, home banking, loans, mortgage, mutual funds, traveler’s checks, etc.  
See winners and finalists showcase ►
Thumb

Financial Cards

Credit, charge, debit, reward, loyalty, gift, phone and other cards.
See winners and finalists showcase ►
Thumb

Fitness & Wellness

(formerly Energy, Nutrition & Fitness)
Products & services aimed at the energy, fitness, and wellness
lifestyle. Includes fitness trackers, exercise equipment, vitamins, energy bars, drinks, etc.; fitness studios, weight loss and fitness programs/camps, training camps, facilities, etc.
See winners and finalists showcase ►
Thumb

Government, Institutional & Recruitment

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trade group communications.
See winners and finalists showcase ►
Thumb

Home Furnishings & Appliances

Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator’s supplies, paint, wallpaper.
See winners and finalists showcase ►
Thumb

Household Supplies & Services

Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care, gardening services.
See winners and finalists showcase ►
Thumb

Insurance

Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services. All types of insurance are eligible (home, auto, financial, life, travel, business, etc.), with the exception of health insurance service providers – efforts for health insurance companies must be submitted into Healthcare Services. 
See winners and finalists showcase ►
Thumb

Internet/Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
See winners and finalists showcase ►
Thumb

Leisure & Recreation

Recreational, sporting, and camping goods/services and other items/services intended for leisure activity.
See winners and finalists showcase ►
Thumb

Media & Entertainment Companies

TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.
See winners and finalists showcase ►
Thumb

New Product or Service

Any communications effort used to introduce a new product or service that is not a line extension. Brand new products or new products in a new category are eligible. 

Effie defines line extension as:
  • Any variation of an existing product that shares the same brand name and is in the same category as the existing product and shares the same characteristics as the parent but offers new benefit (flavor, size, package, type, etc.) 
  • A derivative product that adds or modifies features without significantly changing the price
  • Products that bear the same brand name and offer the consumer varied options (e.g. Diet version of drink) 

Your entry must be written to address how your product and service was new and the situation you faced as a result of it being new. For example, what specifically was new? Why did the newness matter? Write the entry to address the category situation (new product/service introductions) similar to what you would do when writing your entry to address a category situation like sustained success, etc.
See winners and finalists showcase ►
Thumb

Office & Delivery

Delivery: Overnight delivery, package tracking, international service, etc. Office: Printers, physical servers, fax machines, copiers, supplies, office furniture, etc.
See winners and finalists showcase ►
Thumb

Packaged Food

Packaged and frozen foods both regular and diet/light.
See winners and finalists showcase ►
Thumb

Personal Care

Soap, dental products, face & body lotions and cleansers, cotton swabs, deodorants, feminine hygiene products, razors, shaving cream, etc.  Items geared towarrds beauty and appearance should enter the Beauty category.
See winners and finalists showcase ►
Thumb

Pet Care

Animal care products and services of all types, including food, toys, veterinary and boarding services, training, breeders.
See winners and finalists showcase ►
Thumb

Professional Services

Includes Business/Professional services such as accounting, consulting, legal, employment, etc.
See winners and finalists showcase ►
Thumb

Real Estate

Real estate websites, brokers, homes, rentals, condos, malls, etc.  Both commercial & residential real estate.
See winners and finalists showcase ►
Thumb

Restaurants

Quick Service, casual dining, mid-scale, white table cloth and other restaurants. Any type of restaurant may enter.
See winners and finalists showcase ►
Thumb

Retail

Open to all retail/e-tail/catalog companies with general or specific merchandise.  E.G. department stores; online retailers; clothing, fashion, shoe or jewelry stores; food retailers; movie/book stores; discount/bulk retailers; pet care; toy stores; greeting card stores; craft stores; specialty stores; etc.
See winners and finalists showcase ►
Thumb

Snacks & Desserts

Ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc.
See winners and finalists showcase ►
Thumb

Software & Apps

Software, groupware, operating systems, or software/apps stored locally on a Computer/Tablet/Mobile Device. (See category Internet/Telecom for SaaS/Iaas & Cloud based services and Entertainment & Sports for online & mobile games.)
See winners and finalists showcase ►
Thumb

Transportation

Air, train, bus/trolley, taxi, subway systems, bike shares, car rentals, ferries, etc.
See winners and finalists showcase ►
Thumb

Travel & Tourism

Cruises, hotels, resorts, amusement parks, travel websites and booking services, travel tours, tourism campaigns, etc.
See winners and finalists showcase ►

specialty
categories

Audience
Business Challenges
Global
Health
Thumb

Disease Awareness & Education: Charitable/Research Funding

Efforts dedicated to generating funding/donations/support for research, treatment and care of specific health conditions. 

Note: Disease Awareness & Education efforts may not be entered into Positive Change categories. 
See winners and finalists showcase ►
Media
Positive Change
Shopper Marketing
Thumb

Shopper Marketing: Multicultural & Lifestyle Segments

Any shopper marketing effort whose primary audience is a specific cultural or lifestyle group, e.g. African-American, Asian, Hispanic, LGBT, People with Disabilities, etc.  If the effort had multiple audiences, it is necessary to demonstrate results for the specific multicultural/lifestyle segment shopper community engaged in your effort.  Your entry should be written in a way that identifies how the effort was created and directed to the specific shopper segment and how it succeeded with that community.  Identify cultural nuances wherever applicable.  
 
Note:  This category requires the addition of the Creative Viewing Guide at the end of the entry form.  See entry kit for details.
 
See winners and finalists showcase ►
Specialty